In compliance with the provisions stated by the Mexican Federal Law on the Protection of Personal Data Held by Individuals and its Regulations, we disclose the following points:

Address and Identity of the liable person:

For the protection of the owner´s/ holder’s personal data, Dereum Labs, S.A. de C.V. (henceforth Dereum Labs) is responsible for its use and management, having its official address at Teyotl 6216, Aragon Inguarán, Municipality Gustavo A. Madero, Mexico City, Postal Code 07820, United Mexican States, which is designated to hear and receive notifications.

Personal data treated by Dereum Labs:

Dereum Labs, in order to fulfill with the purposes indicated in this Notice, will treat the following data:

Property/ Patrimonial

Likewise, we inform you that in order to fulfill the purposes described in this Notice, sensitive personal data will not be collected or treated.

Primary purposes:

Dereum Labs will treat your personal data for the following primary and necessary purposes:

Properly provides the contracted services signed by you and to carry out all the necessary activities to comply with our legal and business relationship.
Manages the products and / or services requested.
Attends to the query requests sent.
To contact you and follow up on the product and / or service ordered.
Makes inquiries, investigations and reviews regarding your complaints or claims and prepare statistical reports.
To carry out all collection and subcontracting procedures derived from the legal relationship.

Secondary Purposes:

In addition, Dereum Labs may treat your information for advertising, promotional and market research purposes.

For the purposes established in the previous paragraph, the owner/holder may express his refusal to the following e-mail address:

The refusal to use your personal data for additional purposes may not be a reason to deny you the requested services or terminate the established relationship with us.


Dereum Labs, in order to fulfill the aforementioned purposes, may transfer your personal data to third parties, nationals or foreigners who are legally related to Dereum Labs. Likewise, Dereum Labs may transfer your personal data in the cases provided and authorized by law, such as when the transfer is legally required to safeguard a public interest or for the procurement or administration of justice; when it is necessary for the recognition, exercise or defense of a right in a judicial treat, or if it is necessary for the maintenance or fulfillment of the legal relationship between Dereum Labs and you. For this, we do not require your consent in this Notice.

Security measures:

Dereum Labs has adopted and maintains the necessary administrative, technical and physical security measures at its disposal to protect your personal data against any damage, loss, alteration, destruction or unauthorized use or treatment.

Limitation on the use or disclosure of the personal data:

You may limit the use or disclosure of your personal data by sending your request to our Privacy Officer, at the following e-mail address:

In the event that your request is appropriate, our Privacy Officer will register it in the exclusion list for the purpose for which the exclusion is applicable.

Use of tracking technologies:

We hereby inform you that electronic technologies (cookies and web beacons) are used at the following email address, which allows to collect data on your activity electronically meanwhile you are in contact with us through our website. These technologies are of utmost importance and utility to us for the following purposes:

Send information to your email about advertising related to your tastes and preferences;
Send information related to our discounts, packages and promotions;

Offer you new products and services based on your preferences.

It is possible to disable these tracking technologies in all types of web browser. However, to exemplify, the steps to disable them in Google Chrome are indicated below:

Go to the "tools" menu;
Click on “delete browsing data”;
Select the option “delete cookies and other data from sites and plugins”;
Click on "accept".

Disabling or blocking these mechanisms may cause our site a miss function. To learn more about it, visit
If you require more information, you can contact our Privacy Officer by sending an e-mail to the address

Link to other websites:

The website may contain, for its coexistence, links to third party websites.

However, Dereum Labs has not reviewed the Privacy Notices of such sites and is therefore not responsible for their content. We recommend that you carefully read the Privacy Notice of each of the sites you visit on the Internet.

ARCO Rights:

We inform you that you have the right to access, rectify, cancel or oppose the treatment of your personal data at all times, as well as to revoke the consent you have given us. For this, it is necessary to contact our Privacy Officer, at the e- mail address, which has been appointed to meet the requests of the holders/ buyers for the exercise of their rights, as well as to promote and ensure the protection of personal data that we have in our possession.

For everything related to the treatment and protection of personal data, you can contact our Privacy Officer, at the e-mail address

To exercise any of the rights of access, rectification, cancellation and opposition (henceforth "ARCO Rights"), you must submit the respective request through an e-mail addressed to our Privacy Officer, at the address

Your request must include the following:

The name of the owner/holder and address or other means to communicate the response to your request;
The documents that prove your identity or, when appropriate, the legal representation of the owner/holder;
The clear and precise description of the personal data regarding to which it seeks to exercise some of the rights, and any other element or document that facilitates the location of the personal data.

In the event that the information provided is erroneous or insufficient, or the corresponding accreditation documents do not coincide, the Committee, within five (5) business days of receipt of the request, may require you to provide the elements or documents necessary to treat it. You will have ten (10) business days to attend to the request, counted from the day after the day you received it. If no response is given within this period, the corresponding request will be deemed not filed.

The Committee will communicate the decision adopted, within a maximum period of twenty (20) business days, counted from the date the request was received, if appropriate, it becomes effective within fifteen (15) business days after the response is communicated. The answer will be given electronically to the e-mail address specified in the Request.

Mechanisms and procedure to revoke your consent:

In the terms of the applicable legislation, you can revoke the consent that you have given us. However, it is important to note that your request will not be applicable in all cases, since it is possible that due to some legal obligations, we require to continue treating your personal data.

To revoke your consent, you must submit your request via e-mail to the address, complying with the same requirements indicated in the previous section.

Modifications to this privacy notice:

This Privacy Notice may undergo modifications, changes or updates derived from new legal requirements; of our own needs for the services we offer; of our privacy practices; changes in our business model, or other causes.

We promise to keep you informed about any changes that this Privacy Notice may undergo, by publishing it at


If you have further questions or comments regarding this Privacy Notice, we ask you to contact our Privacy Officer, at the e-mail address Last update: June, 2020.